CGD: Increase Success, Reduce Risk

What does CGD™ mean?

The CGD™ certification mark is recognized across Canada and is the only certification mark for graphic and visual communication designers in North America.

CGD™ certified graphic and communication designers provide their clients with the assurance that their services have met or exceeded the national standard. Additionally, those licensed to use the CGD™ certification mark adhere to a formalized Code of Ethics and Sustainability Principles unlike non-members who do not.

The CGD™ certification mark is licensed only to practicing designers who have completed at least seven years, in total, of combined graphic design education and/or professional practice, and whose services are demonstrated to be of nationally acceptable standards.

Increase Success, Reduce Risk

In 2010, GDC together with Ottawa-based market research firm Harris/Decima, polled Canadian business owners and decision makers to better understand business perceptions of the design industry. Over 500 completed surveys were collected from a random sample of business panel members across Canada.

The Results

It was confirmed that nearly two-thirds of businesses interviewed saw a definite link between design and better business performance. Respondents advised that designers and design firms who abide by a professional code of ethics, such as those that CGD certified designers adhere to, instill greater confidence in their clients. In fact, two out of five stated that their companies only hire designers who adhere to a professional code of ethics. Formalized sustainability principles, such as those adopted by the GDC, also factored into consideration when purchasing design services.

If faced with the choice between a CGD certified and non-certified designer of equal abilities, 70% would choose the CGD certified designer. Reasons for choosing a CGD certified graphic designer included the perception of higher education and training, reliability and trustworthiness, knowledge and skill set, experience and level of professionalism.