Jeff Harrison and Rethink Communications won a prestigious Lotus Award in the category of Best Design Poster for their design of the GDC Graphex 2008 Call For Entries poster.
Suburbia Advertising won an Award of Merit in the Annual Report category for GDC’s 2005-06 annual report, Designing Canada for 50 Years.
The Lotus Awards are presented annually by the Advertising Agency Association of BC (AAABC) and is a night for memorable creative work in the province to get noticed. Since 1989, this event has showcased the best advertising from TV to Interactive and beyond. Each year, Lotus winners go on to win at awards shows around the world and show the exciting work that defines our industry in BC.
BC’s Best Advertising Recognized at 2007 Lotus Awards
VANCOUVER, BC (November 22, 2007) – The Advertising Agency Association of BC (AAABC) announced the winners of the 2007 Lotus Awards earlier this evening at the Westin Bayshore in Vancouver. Winning at the Lotus Awards is a top honour for BC’s communications industry. The 18th annual Lotus Awards was celebrated in front of a sold-out crowd of nearly 1,000 industry professionals.
Top honors for "Best of Show" went to TBWA\Vancouver for its multi-media campaign for client Vancity. The campaign included television spots, print, outdoor and transit ads. The campaign also included non-traditional elements like a community bike sharing experiment and wild postings which encouraged pedestrians to express their thoughts, ideas and suggestions about what's on their minds. The campaign also won best “Best Multi-Media Campaign”.
Creative leaders from top agencies across Canada and the US were flown to Vancouver to judge the entries. For the first time design and interactive specialists were also brought to Vancouver to participate in the judging. “The advertising business is evolving and as it becomes harder to reach and engage consumers agencies have to be more creative than ever. Design, interactive and other non-traditional methods are incredibly important and fast growing sectors of our business.” says Brett McIntosh, Chair of this year’s awards and VP, Managing Partner of Publicis Vancouver, the agency that produced and promoted this year’s show.
Rethink, TBWA\Vancouver and DDB Canada, Vancouver all had strong showings at the awards, winning in multiple categories. Lotus Awards were also handed out to Hangar 18 Creative Group, Identica Branding & Design, Involver Interactive, smashLAB and Wasserman + Partners Advertising. Merit awards went to other agencies including Y&R Vancouver, Elevator Strategy, KOKO Productions, Publicis Vancouver, Hot Tomali Communications, TAXI Vancouver, Suburbia Advertising, Emily Carr Institute, Burnkit, Cowie and Fox, Hans Sipma Photography, and Redpath Studios.
The evening also included a tribute to James Lee, one of Vancouver’s top creatives who suddenly passed away this year. The AAABC member base of twenty of BC's leading advertising agencies made a contribution to the James Lee Foundation. “As well as honouring James and his extraordinary talent, the creation of the scholarship is a great fit for the AAABC's mandate of celebrating creativity in our industry and investing in its future.” says Steve Kennedy, President of the AAABC.
Download the list of awards.