The GDC Foundation launched a new promotion piece at the PICA Conference in Edmonton on May 7, 2014. Conference attendees each received a printed coaster embedded with flower seeds. When planted, the seed paper grows into wildflowers.
The Foundation is raising the seed money for a fund, which will eventually support grants, scholarships and a benevolent fund for designers. “Our objective was to create a promotional piece that would be something of quality, a bit of fun, interactive, unique and eco-friendly. We also wanted the piece to raise awareness of the Foundation and encourage donors to support the growth of the fund. A tall order!
We wanted to reach as many designers as possible, without having spend our limited funds on mailing. The PICA Conference in Edmonton was the perfect launch venue.
The GDC Foundation Committee worked together on the problem. The committee had the brilliant idea of “planting seeds” as a symbol of the Foundation's fundraising, and contacted Botanical PaperWorks to see how we could work together. The bright yellow, coaster-sized piece was designed by Jim Hudson CGD. “What better symbol than seeds to represent our work in growing the fund?” said GDC Foundation Committee Chair, Peggy Cady FGDC.
"The GDC Foundation has raised over $40,000 from the generosity of designers, their families, friends, employers and sponsors. Our goal for 2014 is to reach $50,000, said Cady." We currently are able to award two annual scholarships. When the fund is fully grown and self-supporting, we will be able to award grants and have a benevolent fund."
Botanical PaperWorks in Winnipeg, generously supplied seed paper, printing and shipping. "Huge thanks go to Botanical PaperWorks for helping us with this project!" said Cady. "They were wonderful to work with and have really unique products for designers to use."
The company produces eco-friendly seed paper products that grow into flowers when planted. They manufacture and design stationery, invitations, wedding favors, and corporate and promotional products made from paper embedded with seeds. “Our clients are individuals and companies who want to make good environmental choices and celebrate life's special events in an eco-conscious manner,” said Toni Reimer, Corporate Accounts at Botanical PaperWorks. “Our papers are a perfect match for designers wanting something new and different to work with.”
Plantable paper is a biodegradable eco-paper that is made with post-consumer materials (no trees harmed) and embedded with seeds. When the paper is planted in a pot of soil, the seeds grow and the paper composts away. All that is left behind is flowers, herbs or vegetables and no waste. It's easy to plant and grow.
GDC delegates to the National AGM in Ottawa will be the next recipients of the new coasters this June. Bring your seed money!
Please help grow the GDC Foundation. Donate today!
Online > Click here to donate now
By mail > Send a cheque to
(payable to GDC and note that it is for the GDC Foundation)
Arts Court, 2 Daly Avenue
Ottawa, Ontario K1N 6E2
By phone > with your credit card, call toll free 1-877-496-4453
To set up monthly direct debits, call the GDC office toll free 1-877-496-4453
To discuss > bequests, named grants or special donations
contact Peggy Cady, GDC Foundation Committee Chair
Email: email@example.com, phone: 250-386-6215