Canada Type Scholarship 2013 Winning Submissions

The Canada Type Scholarship was created to support students who are studying graphic/communication design in Canada and who have a keen interest in typography. See this year's talented winners.

The Canada Type Scholarship was created to support students who are studying graphic/communication design in Canada and who have a keen interest in typography. Canada Type has acquired the Rimmer Type Foundry (RTF) containing the complete body of work of Canadian design icon Jim Rimmer, FGDC (1934–2010). The collection of typefaces, remastered and expanded by Canada Type, is being re-released with partial proceeds from sales generously donated by Canada Type to fund the scholarship.


$1000 Award Recipient:

Alex Bakker, 2nd year student
Capilano University, North Vancouver BC

 

 

 

I am a strong believer in the power of communication. In today’s fast-paced, interconnected world, I believe that compassion and thoughtfulness should be the pillars upon which communication is built. I have a keen interest in brand communication and conceptual graphic design. While my goal is to one day run my own design shop, I am eager to first learn from creative directors and designers who’s work I admire, and to slowly work towards mastering my craft.

Aeronautik 2013 Annual Report

Educator: Vida Jurcic, CGD




Project Brief:

Every organization that interacts with the public in some way is accountable to the community. This accountability is manifested with a document that outlines how the organization is managed. There are various interest groups that benefit from this knowledge depending on what the data are. This document may be an annual report or community report. In the case of a charity or foundation, the document outlines the needs of the foundation or ‘case for support’ promoting what it does for the community and how a donor can support the cause.

You will be supplied with a list of fictional organizations with descriptions from which you will choose one, and design a concept and format for a multi-page report. The concept must also be applied to a micro-site (landing page, navigation and one content page) or a mobile application.

Solution:

Aeronautik is a fictional aerospace company specializing in commercial aircrafts. They believe conventional solutions are rarely suitable for today’s problems, and that inspirational ideas come from unforeseeable places. Based on their values, I decided to approach the 2013 Annual Report as place to celebrate exploratory thinking. The concept was to create a positive narrative that championed outside the box thinkers. I wanted to ensure the narrative remained, while maintaining a structured, modern aesthetic. Elegance, space, contrast and story were guiding principles for the design solution.

Wall to Wall Sound Exhibition Poster
Educator: Carol Aitken, CGD

Project Brief:

The Wall to Wall Sound exhibition at the Canadian Museum of Civilization features sound recordings of famous speeches that have defined the period from 1929 to 1989 – from the Wall Street Crash of 1929 (the most devastating stock market crash in US history) to the dismantling of the Berlin Wall in 1989. To accompany the sound recordings (and also to be displayed as transit shelter posters to advertise the exhibition) will be large format posters (4 feet by 6 feet) typographically illustrating important parts (or famous parts) of each speech.

Design a large format exhibition poster featuring a speech made between 1928 and 1989. Include the name of the speaker, date on which the speech was made and use all or a portion of the speech as content. Include the exhibition title, location and dates.

Solution:

William Faulker’s acceptance speech for the Nobel Prize of Literature was a call to action, a call to be strong through the uncertainty and instability of the time. Rather than using Cold War era photography I chose to use a group of men climbing a muddy hill as a metaphor for perseverance. The typography interacts with the imagery, creating a dynamic sense of space and emphasis. The blocked, leaded type treatment of the quote adds a sense of rhythm to his words. The quote is intended to be taken in context of the imagery, not simply read quickly.

Acknowledgements: All photography is sourced from Stock.Xchng, a royalty-free stock image site.


$500 Award Recipient:

Bernice Liu, 3rd year student
Ontario College of Art and Design University, Toronto ON

As an aspiring graphic designer, I hope to share my passion and knowledge of typography with the “2012 Toronto Furniture Biennale – Inspired” project. I believe graphic design has a role in making a way of knowing, a uniquely different way of thinking when produced with typographic integrity and a brilliant design idea. Although I am still in pursuit of my education to become a graphic designer, the process of reaching this goal has taught me to acknowledge critically and learn by practicing.

Inspired Discovery Poster & Toronto Furniture Biennale Catalogue
Educator: Derwyn Goodall




 

Project Background:

The 2012 Furniture Biennale in Toronto will celebrate the highest achievements in contemporary furniture design. Visitors will be exposed to the latest trends, interesting approaches to form and function, new materials, ergonomics, exploration of process and innovation. The event will be held from October 26 to 29th inclusive and will feature innovative designers talking about and displaying their work. What was their inspiration? Which materials were used? What new fabrication processes were employed? Each piece will be selected for its aesthetic and functional merits but also with a respectful choice of material and it's impact on our world. The event’s tagline is “Inspired.”

Poster Brief: Design a poster communicating the essence and excitement of the 2012 Toronto Furniture Biennale. Use only black & white/greyscale type and Futura. The main image can be a drawing — either a gesture, structural, representational or symbolic/pictographic translation of an object or an idea. Your poster must function effectively in a competitive urban environment by being eye-catching and dynamic. Include the event signature, one main image and a secondary form of visual graphic support, event description, dates and opening times, Design Exchange logo and location information, and apply a unique and consistent approach to visual branding.

Booklet Brief: Create an 8" x 8" process book documenting the progress and progress for the 2012 Toronto Furniture Biennale project. It must include all relevant research, writing, concept development, sketches, and designs for the project. It will be evaluated on quality and quantity of work, organization, and presentation. Graphically, it should reflect your “existing brand” and consider material choice.

Poster Solution:

The broken-up letters, forming the word “Discovery,” encourages viewers to decode the message of the poster through the act of viewing and observing. Similarly, the mapping-structural drawing of the chairs creates an abstract form which carries an element of surprise through a visual game. The lines, radiating from the center and gradually disappearing, evoke a welcoming atmosphere, which is appropriate for celebrating this international event. The introduction of the font, Georgia, creates a contrast with Futura. This relationship creates hierarchy for different levels of information.

Booklet Solution:

The use of lines radiating from the tagline “All Creation begins with Discovery”, printed on a velum book jacket, not only creates an engaging front cover, but also creates a unified visual appearance for the event promotional materials. Inside the book, the placement of the introduction of the event and each section dividers are integrated with the background image, creating a harmonization of information that echoes the creative audiences and collaborative aspect of the event.


$250 Award Recipient: 

James Cook, 2nd year student
Capilano University, North Vancouver BC

I think now is an exciting time to be a graphic designer. With advances in technology and in the way we communicate, the possibilities are seemingly endless. This makes me excited for the future and I can’t wait to make my mark in the design world. It is my dream to some day have my own multidisciplinary studio. I’m particularly fascinated with the entertainment industry: everything from TV and film advertising to branding. With the skills I’ve learned at university and the support provided by the GDC I feel more than ever that these goals are within my grasp.

Book Jacket: What the Dog Saw
Educator: Carol Aitken, CGD



 

Project Brief:

Choose from one of three book titles and design a softcover book jacket (with flaps). Cover imagery can be graphic, photographic, found image, or original illustration, or you may design a type-only cover. Decide on a visual approach to communicate the essence of your chosen book and include the descriptive information provided, a fictional publisher’s logo and the barcode. Keep all typographic rules and conventions in mind when designing.

Solution:

Of the three books, I chose to create a jacket for What the Dog Saw by Malcolm Galdwell. In the book, Gladwell writes about Cesar Millan: the dog whisperer, who has the incredible ability to calm and train the most aggressive of dogs. Gladwell was inspired by “...what goes on inside the dog's head when Millan performs his magic”. It was my goal to communicate this idea with the book jacket. The image inside the dog on the cover represents how canines interpret the world around them. It also conveys how dog psychology is directly influenced by human behaviour.

Wall to Wall Sound Exhibition Poster
Educator: Carol Aitken, CGD

Project brief:

The Wall to Wall Sound exhibition at the Canadian Museum of Civilization features sound recordings of famous speeches that have defined the period from 1929 to 1989 – from the Wall Street Crash of 1929 (the most devastating stock market crash in US history) to the dismantling of the Berlin Wall in 1989. To accompany the sound recordings (and also to be displayed as transit shelter posters to advertise the exhibition) will be large format posters (4 feet by 6 feet) typographically illustrating important parts (or famous parts) of each speech.

Design a large format exhibition poster featuring a speech made between 1928 and 1989. Include the name of the speaker, date on which the speech was made and use all or a portion of the speech as content. Include the exhibition title, location and dates.

Solution:

For the Wall to Wall exhibition poster project, I decided to focus on a speech by Winston Churchill entitled “Blood, Toil, Tears and Sweat” delivered to the House of Commons on 13 May, 1940. It’s a highly inspirational speech, one of many that made Churchill such a successful leader for Britain during World War II. Churchill paraphrased the speech of an Italian General who rallied troops in Rome in 1849. The Roman statue is a symbol for great leadership in battle and hints at the origin of the speech. The red represents the brilliant mind Churchill had for warfare and battle.


$250 Award Recipient: 

Christopher Winter,2nd year student
Capilano University, North Vancouver BC

My future career goals consist of working for a fashion, art and culture magazine as a designer, and hopefully become an art director. I have always been interested in print design and the varied types of magazine layout and typography. With my background in photography, I would love to hone my many passions and incorporate everything I’ve learned and loved into one career.

Calligraphy Exhibition Poster
Educator: Carol Aitken, CGD

Project Brief:

Design a poster for the exhibition Calligraphic Type Design in the Digital Age featuring a selection of works by 16 notable type designers. Include all descriptive text provided, location and dates. Any imagery used (optional) must take a subordinate role to the exhibition poster title.

Solution:

For this project, I chose to focus on the two elements of traditional and digital typography, playing on the theme of the two different typefaces (a calligraphic typeface, and a pixel typeface) and melding them into one art piece. I also chose to use a CMYK colour scheme as I felt it was most effective in pulling off the traditional/digital aspect.

2012 Annual Report for STRT
Educator: Vida Jurcic, CGD


 

Project brief:

Every organization that interacts with the public in some way is accountable to the community. This accountability is manifested with a document that outlines how the organization is managed. There are various interest groups that benefit from this knowledge depending on what the data are. This document may be an annual report or community report. In the case of a charity or foundation, the document outlines the needs of the foundation or ‘case for support’ promoting what it does for the community and how a donor can support the cause.

You will be supplied with a list of fictional organizations with descriptions from which you will choose one, and design a concept and format for a multi-page report. The concept must also be applied to a micro-site (landing page, navigation and one content page) or a mobile application.

Solution:

The aesthetic and theme around the annual report for the fictional non-profit organization STRT, was to keep the overall design and typography clean and minimalist, by contrasting the idea of progress and growth using translucent paper layered on top of text and photographic images. The idea is a report within a report, symbolizing a success story written like a diary, to summarize what the organization stands for, and to enable the reader to “skim” the information. This also reflects the tactile and community influence of STRT.


Honourable Mention 

Amy Pon,Second year student
Alberta College of Art and Design, Calgary, Alberta

For me, design is a reaction to a need. It is the combination of desire and creative innovation to better something — whether it is the functionality of an object or the clarity and coherence of a message. A designer has the power to change the world in which s/he lives by bettering it through his/her practice. I aspire to change my world through my practice by producing creative, innovative and functional design.

Defining and Visualizing Typeface Character: Franklin Gothic
Instructor: Kyle Chow, CGD





 

Project Brief:

We often see arbitrary use of typefaces which add little or no meaning to the content or worse confuse the main message (think directional signage in Comic Sans or prescription warnings in Fraktur). When choosing a typeface a designer must look to historical appropriateness, visual character traits and typographic details to inform their decision. This project explores the visual and historical characteristics of typefaces through your written word. This project will go on to translate your writing into a multi-page book, which explains through content and images the character of one of your chosen typefaces.

Objectives:

  • Explore the abstract qualities of typefaces 
  • Explore the unique characteristics of typefaces and how a typeface’s character can influence your selection and design 
  • Understand and recognize the historical references and character of typefaces 
  • Discover how the pacing of a document can influence it’s character and captivate a reader

Solution:

My impression of Franklin Gothic is that while it has roots in the age of Industrialization, it has an unmistakable warmth and whimsy. My layout design aims to offset mechanical to dynamic, old to new, sober to whimsical; and cold to warm. My book introduces the circumstances of Franklin Gothic’s development, a brief overview of Morris Fuller Benton’s career, the typeface’s distinguishing characteristics, and its past and contemporary uses. The final design is a balance between strength and sensitivity, grittiness and refinement— what culminates in the essence of Franklin Gothic.

References are listed in the booklet.

Information Broadsheet: Mid Century Modern
Instructor: Naoko Masuda, CGD

Project Brief:

This project is an introduction to information design. Utilize text and images to create an appropriate and effective information broadsheet. The broadsheet must cover key information and figures of a particular art or design movement of the late 19th century or 20th century.

Objectives

  • Investigate a major art or design movement of the late 19th or 20th centuries. 
  • Understand the basics of LATCH and the basic principles of information design. 
  • Further develop an understanding of the verbal/visual relationship and hierarchy. 
  • Design and produce an effective and interesting information broadsheet on an art or design movement.

Solution:

Mid Century Modern is often associated with (American) furniture design. For the sake of interest and originality, I chose to cover other categories and countries that the aesthetic reached. My layout is based on textile designer Lucienne Day’s Fall, which features drawings of skeletal leaf forms overlaid on flat squares of circles and colors. The design produces an effect that is both architectural and delicate. The typefaces for the title also reflect Day’s design in the illustrative quality script face and the strong, structural quality of the bold face.

References:

Design 1935-1965 what Modern was: selections from Lilian and David M. Stewart Collection / edited by Martin Eidelberg; essay by Paul Johnson, Eidelberg, Martin.

Robin + Lucienne Day: pioneers of modern design, Jackson, Lesley.

Meggs' history of graphic design. Meggs, Phillip.