Help grow design education in Canada…

…and get a great typeface while you’re at it!

The Gibson font family hits the right spot for many people and on many levels. It is a humanist sans serif typeface designed by eminent Canadian type designer Rod McDonald R.G.D., CGD, FGDC, and produced by Patrick Griffin and Kevin King of Canada Type, to honour John Gibson FGDC, Rod’s long-time friend and one of the original founders.

As well as paying tribute to John Gibson’s productive life and love of the creative arts, the Gibson family is intended to be a mainstay of the future of Canadian design education. Many Canadian schools and institutions will be making it part of their larger typeface piracy education programs. The 8-font family is available at token pricing to make it especially affordable for design students. This typeface is an essential and like a textbook, a student can now have a sturdy and contemporary humanist sans serif family that fits pretty much any design application, and will remain useful long after academic studies and well into a professional career in design.

The GDC was tremendously honoured in March of 2011 when Rod McDonald, CGD, FGDC, bestowed all of the proceeds from the Gibson font sales to our national association to create a fund to promote design education in Canada.

The fonts, available through Canada Type, are OpenType format with character support for all Eastern European languages. GDC members will be pleased to know that the Design Currency symbol (D=) is also included in each font. This is the first time the D= glyph has been incorporated in a typeface family.

For non-designers the fonts have been cross-linked so that in office applications such as Microsoft Word or Excel the semibolds will become the bolds of the light styles. In graphic applications such as Adobe InDesign, Illustrator and Photoshop, the font menu will show the name Gibson and the various weights will appear under the family name in the menu.

About John Gibson FGDC
Rod McDonald, CGD, FGDC wanted to create a typeface that would honour John Gibson FGDC, one of the original GDC founders. John was a highly respected typographer who in his long career worked in many areas of the graphic arts, from book design to advertising. He was also largely responsible for elevating the field of advertising print production (before the PC) to the level of a profession in Canada. At one time the highest award you could receive was the annual John Gibson Print Production award. Although many graphic designers in Canada are not aware of John’s distinguished career in print production it’s equally safe to say most print production people know little of his accomplishments in graphic design, especially his role as one of the founders of the GDC.

About The Typeface
Although applicable to all practitioners, the fonts were initially designed to appeal to graphic design students with the added objective using the typeface to develop a broader awareness of the issue of typeface piracy.

We believe that designers today will gladly choose to use legally license fonts if, a) they can see just how much this problem affects, and devalues, the larger world of graphic design and, b) if the fonts are affordable.

Gibson is designed to be a workhorse typeface to be used for both text and display. Its four weights, with matching italics, will cover most design applications. The design is based on two popular sans serifs; Futura, Paul Renner’s 1927 classic geometric sans, and Adrian Frutiger’s more humanist 1988 Avenir. These two typefaces, along with ITC Avant Garde Gothic and now Gotham and even Century Gothic, are universally popular with designers.

The Proceeds
Canada Type and Rod McDonald ware donating all of the proceeds from the sales of the Gibson family to the GDC to support design education initiatives.

Get Gibson
The full family of eight faces is affordably priced at $48, and is available through Canada Type and popular distributors. All the revenue generated is being be donated by Canada Type to the GDC where they will be used to support design education.

Buy Gibson Now