Problem/Need

To design a logo that will would reflect a friendly, comfortable shopping experience and show the colours of the valley.

Strategy/Methodology

I made the word Best dominant and used a fresh berry colour. The word Harvest is nestled in a green valley base and the sun at the top is an image of a growing plant.

Results/Impact

The committee was very pleased with the results and all feedback was positive. This is now the official logo for Valley's Best Co-op.