Problem/Need

McKinnon Buckle Stevenson had changed their name and wanted a look that would be refreshing and modern, but not your average law firm look. They needed a black & white logo fairly fast for their letterhead.

Strategy/Methodology

I took their initials and worked with the type to get the same weight and space for each letter. I added dots to represent more people in the firm and a hint of fun.

Results/Impact

The like it very much and since, I have been able to do a colour version as well as a business cards.

Client

MacKinnon Buckle Stevenson