Case study reviews for CGD certification are generally done quarterly in each Chapter. Reviews are handled anonymously and confidentially by a rotating team of standards officers, made up of members who are CGD certified in each Chapter. Be sure your material is presented with attention to detail, as professional presentation is a judging criteria.
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Note that only work which has been commercially prepared, with the constraints which that implies, are suitable for submissions. Web site/multimedia samples should include the internet address and colour printouts of screen grabs.
Portfolio pieces are judged on five main areas: strategy, typography, use of imagery, implementation, and presentation; and must achieve a passing score in each area. If a portfolio does not receive a passing score, the applicant is contacted by the GDC membership chair who discusses how to improve the work or application. Applicants are able to re-submit for a future review. The chair is the only person who knows the identity of the applicant in this process.
Appropriateness of concept: meets objectives, client’s & audience's needs, perceived goals and objectives, and desired outcome; skill ability to define the concept and objectives.
Appropriateness font: weight, size, emotion; skill hierarchy: readability and legibility, interpretation; craftsmanship: kerning, leading, use of grid, etc.
Use of imagery
Appropriateness: supports the concept; choice of illustration, photography or typographic approach; skill: placement, colour, size, technical ability; craftsmanship: high level of execution.
Appropriateness: size, format, paper, inks, varnishes, die-cuts, embossing, bindery, etc; skill: marriage of materials to concept; craftsmanship: spelling, layout, format, print quality. Web submissions are judged on intuitiveness of navigation, speed of downloading, use of animation and effects, hierarchy, etc.
Appropriateness: materials used, labeling; skill: diversity of work, etc; craftsmanship: cleanliness of presentation; readability of writing and language used, etc.
Most chapters provide portfolio preparation sessions or you may contact the Chapter Membership Chair for a consultation prior to submission.
Educators must meet the same qualifications as an applicant for CGD certification, but are not required to submit a portfolio.