Problem/Need

To design a new box which would work equally well on the retail shelf and as tea service boxes in restaurants. This product line was to feel fresh and new yet retain a connection to the existing packaging already on the shelves.

Client

Murchie's Tea & Coffee

Project Role(s)

Art Director
Creative Director
Designer
Production
Project Manager
Strategy
Date Completed: 
July, 2016
Solution / Contribution: 
We gave the background pattern that has been used on existing product packaging a new twist by creating colourful saucers which wrapped the top and side panels of the box.