Problem/Need

I was pleased to be asked to create a brand for the new restaurant in the main public space at YXE by Kindrachuk Agrey Architecture and The Saskatoon Airport Authority.

The name ‘Urban Acre’ reflects a sophisticated modern city inseparable from it’s proud prairie heritage: a strong economic and cultural ecosystem that we proudly call home.

The frontage feature display was designed and fabricated entirely in our workshop here at Studio Jensen. Much attention was given to the choice of materials and finishes: The interplay of raw steel, broadway-style lights, grass and the smooth center feature reinforce the notion of a diverse and creative community greater than the sum of it's parts.

In concert with the wonderful design of the restaurant (Kindrachuk Agrey Architecture) the surprising textures offer a comforting rest stop smack in the middle of a bustling 21st century airport.

(Photo credit Matt Smith)