The re-branding of this major heavy equipment dealer focused on simplicity, solidity and at the same time, movement. As their competitors make heavy use of yellow in their identities, we set Korpan apart with a strong motif relying heavily on blacks. The use of embossing ‘tracks’ on the materials in harmony with the logo design gives the ‘impression’ of activity and forward direction.
To further set Korpan apart, we chose to Illustrate eight different varieties of machinery rather than use photography for the corporate brand.
Each team member also has eight different business card designs, each featuring a different machine type. Besides being a great talking point, this offers them the option of giving a card to a potential client that features the same machine type the client is enquiring about.