Common strain-type injuries can add significantly to lost time incidents and lost productivity. With employee well-being always top of mind, Mosaic Potash wanted a campaign that would be more than going through the motions - they needed genuine awareness.

By highlighting the personal inconvenience of being injured, employees were more likely to engage in preventative activities. A series of stick-on posters that could be placed almost anywhere were created, along with logo stickers of various sizes. A set of stretch instruction cards was created that employees could keep easily at hand. These could be re-arranged so that a person needing a certain set of stretches could group them together for quick access.

Project Role(s)

Creative Director