The opening of this wonderful Gelato shop marks the fulfillment of a dream of the owner, Paola Chiste.
Named after her Nonno (Grandfather) Beppi, the brand was crafted to convey both quality and lightheartedness.
The logo was inspired by a shared love of pets and the neighborhood itself, where inclusivity, respect and uniqueness are the rules.
Refuel YXE: Signage was a unique challenge for the space, as lease restrictions were quite severe. To have frontage that was impactful enough to notice from a distance, I proposed an extremely horizontal format. This approach gave the frontage branding added gravitas and intensified the sense of movement.
In addition to the concept and design, the woodworking and all spray finishing on the sign was done here in our shop.