Problem/Need

Well respected independent insurance brokers looking for a fresh new look including a new identity, website, print collateral, advertising and storefront signage.

Jamieson-Hilts Insurance Brokers of Woodstock, Ontario were looking to update their aging identity including a complete overhaul of all their collateral, ads, storefront and website. Jamieson-Hilts is a well respected company with it’s roots going all the way back to 1865. The operation has always been a family business with the current owners taking over from their parents a few years ago. They are forward thinkers and took the opportunity to do evaluate current and future opportunities. The company has been around for a long time and their goal is to change with the times and keep the company current and relevant to today’s consumers.

The redesign was a balancing act. They wanted to be sure that the redesign wouldn’t alienate their loyal and established customer base, yet would be modern enough to resonate with younger client prospects. Commercial Insurance is a large part of their business, so they wanted to ensure their modern look would also be strong enough to stand up to the larger, corporate insurance brokers in the competitive Southern Ontario market.

Client

Jamieson-Hilts Insurance Brokers Ltd.

Project Role(s)

Art Director
Graphic Designer
Production Artist