Problem/Need

Guide contains all the vital information a produce buyer needs for decision making.

This buyer’s guide for Jind Fruit Co. tightly incorporates their sub-brand visual elements, really cementing the company’s ‘What Summer Tastes Like‘ tagline to the look and feel of all their promotional materials from the website through to the packaging and print collateral. In a very short time, Jind Fruit Co. has become the largest independent fruit grower in BC’s interior, including its Summer Nights™ Cherries, Summer Love™ Peaches, Summer Fling™ Select Fruit (nectarines, apricots, Italian prune plums and grapes) and Summer Breeze™ Apples.

Client

Jind Fruit Co. (for Tugboat Group)

Project Role(s)

Art Director
Designer
Production