Problem/Need

What better way to get delicious fruit into people’s minds than when they’re watching the go karts at Rattlesnake Canyon amusement park?

It’s not every day you get to do a fun job like this go kart… Jind Fruit wanted to do some low-key local advertising in their hometown of Osoyoos, BC — and what better way to get delicious fruit into people’s minds than when they’re watching the go karts at Rattlesnake Canyon amusement park? This juicy looking go kart really lives up to Jind Fruit’s What Summer Tastes Like™ tagline. Jind Fruit branded graphics appear on the bonnet, sides and rear spoiler. The go kart is one small part of the re-branding of Jind Fruit including a new logo, stationery, website, complete packaging line and collateral like the Buyers Guide.

Client

Jind Fruit Co. (for Tugboat Group)

Project Role(s)

Art Director
Graphic Designer
Production Artist