Problem/Need

Gardens British Columbia is a coalition of public gardens working together to promote British Columbia as a tourism destination for garden visits and experiences. The group was looking to relaunch with a new name and identity, with other collateral and a website to follow. The organization had been doing business as the ‘British Columbia Garden Tourism Coalition Society’ for a few years, but wanted to launch their new brand platform as the more friendly Gardens British Columbia—casually known as Gardens BC.

Strategy/Methodology

In addition to the new identity, I also designed a brand standards guide, brochures/rack cards, print and digital ads and a robust new website that focuses on the diversity and beauty across British Columbia’s gardens with tourists as the primary audience and locals as a secondary audience. You can see more of the Gardens BC website here.

Client

Gardens British Columbia

Project Role(s)

Art Director
Designer
Production