Problem/Need

Trying to create a piece that spoke to the idea of 'coming home'. For many alumni, they haven't been back on campus since they finished their education, so I wanted to create that feeling of discovery.

Strategy/Methodology

Through the use of images and simple type, I created a piece that used the most recognizable architectural element (the admin building), but kept the rest generic.

Results/Impact

Homecoming that year was extremely well attended. All visual materials were complimented by a fantastic alumni staff who made personal contact with the attendees.

Client

University of Manitoba Alumni Association

Acknowledgements

The entire staff at the alumni offices at the University of Manitoba.