Double Header | Professional Development Series


History Ain't Dead
Using the Past to Create the Future


Rod MacDonald, FGDC
Sponsored by Monotype

History Ain't Dead features the venerable Monotype company, which has been associated with typesetting and type design for over one hundred years. Acclaimed typographer Rod McDonald presents a condensed version of the recent New York exhibit, providing a rare opportunity to see historic and inspirational typographic materials, including original drawings for familiar typefaces from Monotype, Linotype, and ITC. History Ain't Dead documents the incredible skill, precision, and effort required to create type that is beautiful, adaptable, and useful.

Rod MacDonald is one of the worlds most renowned typographers. As a designer, educator, historian and writer for over forty years, his career has encompassed virtually every aspect of the typographic arts. One of his most recent fonts, Egyptian Slate, was named one of the decades best fonts worldwide at the recent and prestigious ATyI Conference. He has designed logos and typefaces for many of Canadas leading magazines including Applied Arts, Macleans and Toronto Life. Rod has also taught typography at both OCAD and NSCAD Universities and, in April 2012, was made a Fellow of The Society of Graphic Designers of Canada (GDC).

The Muse & The Manager
Unifying Design and Business Practices


Johnathon Vaughn Strebly, CGD
Sponsored by Cansel MDC

An engaging dialogue between the enchanting creative process and it's evil cohort, the business model. Johnathon will share insights from his experiences as a designer, educator, and mentor to assist you in seeing the parallel lines between creative design process and effective business practices. Designers are wonderfully talented at recognizing the joy and pleasure of visual communications, yet seemingly disinterested, or unaware, of the importance of strong business tactics to ensure excellent working relationships with their clients. Strategic design is more than just a client interview and a briefing strategy. This talk will address the sometimes difficult subjects of pricing, terms and conditions, payments, and the flotsam and jetsam of paperwork required to see a project through from start to finish with success.

Johnathon Vaughn Strebly has decades of experience and involvement in the creative industries, generating positive results for the people and organizations he works with. Committed to encouraging growth as well as change in the creative and applied arts, Johnathon is a past president of CAPIC Vancouver and currently sits as President of the vibrant GDC BC Executive. He is a founding committee member for Creative Mornings Vancouver and a contributor to local design institutions. As the Program Coordinator of three design programs at Langara College, Johnathon is able to directly influence the growth of young designers by teaching them the tried and true principles of design while balancing the difficult challenges of today's design environment. Due to a lifelong obsession for fine food and drink, Johnathon is the co-creator of Gourmet vs Gourmand, a video based celebration of food culture. Johnathon is an old school punk rocker turned design professional. The mohawk may be gone but he still stands by its ethos: Create change from the inside.

Followed by an Atlantic Chapter Social