Her latest book, Make It Mighty Ugly: Exercises & Advice for Getting Creative Even When It Ain’t Pretty, will come out at the end of August. Say hi and catch up at www.kimwerker.com.
How do you define creativity and apply it in your career? I don’t define creativity; I’m not terribly concerned with an exact definition, so I think of it very generally as having to do with solving problems, and I leave the pondering of more precise definitions to other people. In my career, I strive to strike a balance between expressing myself and reaching others. As a writer, I try to avoid shouting dramatically into a void. Rather, I try to say what I need to say in a manner that allows/inspires/enables other people to engage with it in some way. That’s the problem I try to solve every day, which is the context in which I consider my work to be creative. My career is more than trying to be a successful writer, though, and the problem I try to solve in everything I do is the problem of deciding not to create. Whether a person’s creative act might be figuring out how to redesign a spreadsheet at work or how to fill a 3x4-foot canvas for a gallery show, there’s always a struggle involved, beginning with the decision to take on the problem in the first place. I’m starting to ramble here. I will not spiral down into esoteric or erudite philosophizing in my talk.
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