Problem/Need

The Canadian Payments Association's growing biennial conference required a follow-up to the successful 2010 campaign where we rebranded it.

Strategy/Methodology

We continued to express the forward-thinking approach of the Canadian Payments Association and the theme of the year. The program cover features a 6-level embossed map of Canada to express the complexity and far-reaching scope of the CPA's payments systems.

Results/Impact

The conference's attendance grew 15% from 2010 to 2012 and we hope to continue this trend for 2014.

Client

Canadian Payments Association

Tags

REBRAND
COMMUNICATION DESIGN
WEB DESIGN
SIGNAGE