Problem/Need

Form:Media had the pleasure of developing a brand new identity for one of Halifax’s most respected restaurants: Mezza Lebanese Kitchen. Building on the restaurant’s reputation for authentic Lebanese cuisine, Form:Media designed a highly distinctive identity that paid homage to the restaurant’s middle eastern roots. Drawing on the parallel strokes in Arabic calligraphy, our designer crafted the wordmark from an original hand drawing to emphasize the restaurant’s emphasis on homemade recipes and authentic ingredients.

Form:Media was responsible for taking the identity and carrying it through all aspects of the restaurant’s operation—from the in-house graphics and signage to all forms of collateral, including menus, uniforms, napkins and bags.

As sister companies, Form:Media and Ekistics combined forces to develop a new brand and built environment for one of Halifax’s most respected restaurants: Mezza Lebanese Kitchen. Building on the restaurant’s reputation for authentic Lebanese cuisine, Form:Media designed a highly distinctive identity that paid homage to the restaurant’s middle eastern roots. The calligraphy-based logo was crafted by hand to emphasize the restaurant’s emphasis on homemade recipes and authentic ingredients. Form:Media was responsible for taking the identity and carrying it through all aspects of the restaurant’s operation—from the in-house graphics and signage to all forms of collateral, including menus, uniforms, napkins and bags

Form:Media also worked side-by-side with Ekistics, who were responsible for every aspect of the built environment—from the preparation of construction drawings to the fabrication of components and overall management of the construction process.

Despite a highly aggressive timeline, the newest Mezza Lebanese Kitchen opened on schedule to a very enthusiastic response in Halifax’s Scotia Square Food Court.

Client

Mezza Lebanese Restaurant Group

Acknowledgements

Project Management: John deWolf (Brand), Chris Crawford (Interior Design)
Creative Direction: John deWolf
Lead Architect: Chris Crawford
Lead Designer: Yulia Semenova
Senior Designer: Luke Stover
Brand Specialist: Iain MacLeod
Intern Architect: Thomas Evans, Rebecca MacKenzie
Graphic Design: Cassy Collins, Vish Purgass
Linocut illustration: Vladimir Zimakov
Photography: Beth Dunham
Client: Peter and Tony Nahas