Problem/Need

The client needed to produce specific advertisements to promote an annual week-long showcase of the organic sector in Canada.

Strategy/Methodology

The client provided beautiful stock photography of people and products that related to the organic sector and a decision was made to feature these photographs. The colour palette selected was intentionally minimal as the focus was to be on the photography and the content. The typography selected was bold to grab the viewer's attention to this week-long event.

Results/Impact

The final advertisements were published in NOW Toronto, The Globe and Mail, and the Georgia Straight with online ads to accompany their printed counterparts.

Client

Canada Organic Trade Association

Tags

ADVERTISING
PRINT DESIGN