Problem/Need

Philips, Hagar & North developed a software program to assist clients in addressing the complex issues of retirement and investment planning. They want to present the software as an educational tool that provides clear, understandable information and also clear, easy to interpret graphics to demonstrate the impact of good financial and investment choices.

Strategy/Methodology

We designed a book size packaging that contained a software manual in coil binding, a disk, a client questionnaire, and a registration card. The packaging is fun and inspiring. It expresses the ideas of imagination and possibilities. The package fits prominently on a bookshelf or desk for easy accessibility.

Client

Philips, Hagar & North Investment Management Ltd.

Tags

GRAPHIC DESIGN
ILLUSTRATION
PRODUCTION MANAGEMENT