Problem/Need

In this highly competitive retail category, it was important for Kal to increase its market share through brand awareness and targeted advertising.

Strategy/Methodology

We created a simple and easily recognisable brand personality, implemented through outdoor and POP advertising, radio spots and TV sponsorships.

Results/Impact

The branding helped define Kal Tire as a leader in the field, recognised for friendly, reliable service.

Acknowledgements

Writing: Ian Bray
Media Strategy: Barlow Media