Problem/Need

To celebrate 40 years of existence, MEC wanted to create a very special catalogue that would give newer members insight into the companies unusual history and to bring back happy memories for the old timers.

Strategy/Methodology

We settled on an eclectic mix of old imagery from our database, mixed with articles on some of MEC's newer activities and members, and a sprinkling of illustrated pieces that captured the magic of the Co-op's unique culture.

Results/Impact

The catalogue was extremely well received by members old and new. It was also a winner in Print Magazine's 2012 Creativity+Commerce Awards.

Acknowledgements

Designers: Dianne Semark, Amy Lau, Kristin Liu