Memory Lane Heritage Village required a rebrand. Their existing logo and brand did not properly reflect the 1940s.


Memory Lane is a living history museum depicting coastal rural life in Nova Scotia during the 1940s. The first step to creating the new logo was to research clothing, colours, typography through advertising, signs, magazines and the museum’s archives.

The new logo is based on 1940s colours, typography and clothing styles. One of the key historical items at the village is their bright red truck. We designed the logo so that it looks like dad has just bought a new truck (very prestigious at that time) and his wife and kids are posing for a photo in front of the truck (again a very typical thing to do at that time).

This project is still being rolled out so several pieces have not been redesigned. To date the highway signs, village signage and visitor map have been updated.


Memory Lane has received a lot of positive feedback about the look and feel of the signs, the overall rebranding, and better communication of what people can expect at their museum. People have been very excited by the rebranding and they look forward to launching a line of apparel with this new brand next year. So far this summer, visitation to the museum is up by about 27% plus they saw a 20% increase in road sign referrals in the month of July.


Lake Charlotte Area Heritage Society


Illustrator: Bonnie Ross