Problem/Need: Previously, University of Manitoba alumni needed to visit a variety of online locations to access alumni news and information. Our objective was to create a central online hub for the University's 132,000 alumni — accessible from desktop, tablet and phone.
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Strategy/Methodology: We developed the Alumni Network and integrated it with our existing news platform, UM Today News.

Alumni can keep on top of the latest U of M news and stories featuring alumni, find out about upcoming alumni events, learn about the benefits and services available to them, and explore a variety of lifelong learning opportunities. They can also easily access alumni social media feeds and information from the Alumni Association.
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Results/Impact: The alumni network is one of the most-visited sections on the UM Today platform.
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Client

University of Manitoba

Acknowledgements

Design and development:
Manoverboard

Copywriting:
Alumni Relations staff, Katie Chalmers-Brooks

Graphics:
Marketing Communications Office design team

Project Role(s)

Art Director
Project Manager