Problem/Need: PechaKucha Night was devised in Tokyo in 2003. Now in over 700 cities around the world, it is a massive creative celebration and source of inspiration. Presentations are in a unique format — each speaker has 20 images x 20 seconds, totalling six minutes and 40 seconds on stage.
Winnipeg is an authorized city and by the end of 2015, GDC Manitoba will have hosted 24 PechaKucha Nights and showcased a wealth of Winnipeg talent. My task was to develop a concept for the 2015 PKN's that would carry through all of the promotional pieces needed for Volumes 21-24.
Strategy/Methodology: My goal was to visually represent the eclectic source of creative energy and inspiration that our presenters give and our audience enthusiastically receives.
As the main focal piece, I decided to illustrate the words "Pecha Kucha". Each volume utilizes a different colour palette to separate the four event dates from each other. There are a variety of promotional pieces required, ranging from posters to playbills to web and social media graphics. All pieces align to PechaKucha visual identity guidelines (which were updated partway through 2015).
To see progress sketches, read my 'The making of a PechaKucha poster' blog post here:
Results/Impact: The creative was well received by the GDC Manitoba Pecha Kucha committee, as well as by presenters and attendees.
PechaKucha™ is devised and shared by Klein Dytham Architecture