Strategy/Methodology

A poster to celebrate the mountain bike trails of Mount Seymour. Located in the District of North Vancouver, BC and the Mount Seymour Provincial Park, the mountain bike trails here are like no other. As unique as they are to mountain biking, so too are their names: Cardiac Bypass, Severed D, Boogieman and Dirty Diapers to name a few.
After becoming familiar with the trails, I thought of a way I could combine my love of maps and geography, cycling and graphic design into one project. The poster serves as an homage to some of the original "North Shore" trails as well as a great design challenge for myself.

Results/Impact

Five dollars from the sale of each poster will be donated to the North Shore Mountain Bike Association (NSMBA) for their ongoing efforts of ensuring trails for all and trails forever. Two copies of the poster were also donated to the NSMBA as part of a spring membership drive draw. The poster was also featured in Applied Arts magazine’s weekly “The Brief” newsletter.

Client

Self-Promotion

Acknowledgements

Printed by Marine Printers, Inc in Vancouver, BC.

Project Role(s)

Creative Director
Designer
Date Completed: 
January, 2018
Solution / Contribution: 
Having not ridden any of these trails since the early to mid-nineties, I certainly had my work cut out for me. I spent time browsing and participating in online forums, and watching POV footage of the trails and rider submitted photos. I took a few trips out to Mount Seymour to explore the area on foot and car, and many of my concepts started from pencil and paper before making it to the computer. The Seymour Poster is a culmination of years of work, a personal project that I picked away at as time allowed. Two Pantone colours printed offset on 100# cougar cover at 24” x 18” make for a great wall piece when framed.