Wanted to have more of a retail look for their bottle jack packaging. For the most part, their products stay in brown kraft shipping boxes. The bottle jacks, however, were the one item that would most likely be displayed on a retail shelf. The bottle jacks were being packaged in white kraft boxes with a rough black screen print on the outside.
Automotive and heavy duty truck repair are the main target markets.
- Created a rough background with dark hues.
- Added main specifications to the side of the box making them easy to locate and read.
- Kept tonnage large for easy grab and go from the shelf
- Kept the Strongarm identity and integrated the look to compliment their current packaging label program.
Packaging was well received by product management and distributors. Bottle jacks were displayed on retail shelves front and centre, both with boxes and without.