Problem/Need

We needed to create a new catalogue, updated with new products and new visuals.

Strategy/Methodology

The plan was to showcase the new products in their working environments. I organized photo shoots, solicited models and sourced product to be photographed. Used the design and layout to keep the main product specifications in tables. Used category pages to showcase the product visually and in use. Improved way finding and organization of data, which was all input from database. Finished catalogue was produced in English and French simultaneously.

Results/Impact

This catalogue was very well received. Sales staff and distributors have grown to love its look and ease of use.