Problem/Need

Design a poster for the 25th Anniversary reunion for the movie RAD.

Strategy/Methodology

I dug deep into my old school BMX roots to find the most iconic object of the day. Of course, that would be the Skyway Tuff Wheel, which features prominently on the poster. I remember seeing the movie in the theatre the week it was released. The most memorable moments for me from RAD were the opening and closing credits... and perhaps Cru's adventures in the lumber yard.

Results/Impact

This poster was part of the poster show at the reunion. It has continued to sell and copies have been sent to buyers all over the world.

Client

RAD Reunion

Tags

ART DIRECTION
SCREEN PRINTING
GRAPHIC DESIGN
POSTER DESIGN
POSTERS