Problem/Need

BluBrown designed a variety of collateral pieces for the Alberta Urban Municipal Association’s 2014 Annual Convention. The theme “Making all Matters Local” was illustrated through a clean, simple graphic that visually supported the theme, gracefully displayed in the client’s corporate colours.

Strategy/Methodology

By applying elegant design principles to the clean imagery and strong typography, the look translated nicely to various components. These components included PowerPoint templates; the President’s Award Gala, Municipal Sustainability Posters; Trade Show Brochure, Convention Guide, Daily Digest newsletters as well as graphics applied to AUMA’s convention app.

Results/Impact

This created a consistently unified brand presence through all aspects of the 2014 Convention.

Client

Alberta Urban Municipalities Association

Tags

CREATIVE DESIGN
CREATIVE DIRECTION
CONTENT CREATION