BluBrown designed a variety of collateral pieces for the Alberta Urban Municipal Association’s 2014 Annual Convention. The theme “Making all Matters Local” was illustrated through a clean, simple graphic that visually supported the theme, gracefully displayed in the client’s corporate colours.
By applying elegant design principles to the clean imagery and strong typography, the look translated nicely to various components. These components included PowerPoint templates; the President’s Award Gala, Municipal Sustainability Posters; Trade Show Brochure, Convention Guide, Daily Digest newsletters as well as graphics applied to AUMA’s convention app.
This created a consistently unified brand presence through all aspects of the 2014 Convention.