West Fraser was celebrating their 50th Anniversary and needed a commemorative book designed to give to their employees all over North America.
West Fraser Timber
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Solution / Contribution:
Hours of research and was needed to choose appropriate photographs that would go with the stories of the many people interviewed for the book. The cover design shows a plaid shirt that is a uniform to so many employees in this industry. Photoshoots were held and directed for chapter intro pages and duotones were applied to old photos to create a vintage, warm feel. Pull quotes were used to add visual interest and feature the main points in the stories throughout. An Annual Report was also designed this year based on the same design. The updated version for 2019 is currently being designed.