Robson Street needed a new identity that would communicate what the street has to offer and bring more shoppers to the area in a slowing economy. The project deliverables included a new logo, transit campaign, stationery, brand guidelines, newsletter and brochures. The design will be applied to all marketing collateral. The new brand communicates the urban feel of the area with sophisticated yet welcoming images and design.
Marketing research was used (not conducted by myself) such as street surveys, to determine target audience. I put together a brand audit and worked with members of the BIA to come up with a brand and strategy.
The new brand has been well received and we have accumilated many more online social media followers.
Photography by Mau Orozco (images used on banners, brochure)