READ is a non-profit society helping children, youth and adults gain literacy and essential skills, including reading, writing and mathematics. The needed a new rack card to promote their fall programs for children and youth.
We scheduled photo shoots at READ's three locations to capture images current students working with teachers in the learning programs. We let the images tell the story and kept the text short and tightly edited. We used bright colours along with the images and shapes, to help attract attention of parents, students and teachers.
READ distributed the cards in schools to promote their fall programs and gained student participants and higher visibility.
READ provided three head shots (front, bottom row, right)
Thanks to the teachers and students who allowed us to photograph them.