Newly formed AHL team, the Abbotsford Heat, needed a mark that players and Abbotsford residents could take pride in. The logo proposed by their NHL affiliate, the Calgary Flames, didn’t meet that standard. So they enlisted Domain7 to help them create something that better represented their level of skill and panache.
As Calgary’s farm team, in such close proximity to Vancouver, the Heat are in “enemy territory,” so the logo had to avoid a ‘Flames’ feel. With that in mind, we spent a great deal of time with the client creating and refining concepts that conveyed ‘Heat’ but not ‘Flames,’ until the existing comet-like look was achieved.
Logo Design: Stephen Bau