Roanna Clark Aalto is the proud co-owner and creative/ user experience director at Aalto Interactive in Vancouver BC. Aalto Interactive designs and develops responsive websites, applications, marketing campaigns and distinctive brands. The dedicated team begins each new challenge by identifying the unique business need, defining measurable objectives and then devising a tailored strategy. Their savvy solutions synthesize creativity, technology and usability expertise to deliver meaningful results.
Roanna has been a CGD™ Certified Graphic Designer since 2006, and is an active member of the BC Chapter of the American Marketing Association and VanUE (Vancouver User Experience). Insatiable curiosity and a passion for the new and exciting have contributed to her cross-disciplinary design career over the past 20 years.
Her career began in Toronto where she designed some of the first commercial websites in Canada (including The Weather Network, The CFL, Chatelaine Magazine, and canoe.ca for Sun Newspapers). A sense of adventure combined with youthful moxie soon led her to Vancouver to work as the art director at NCompass Labs, a software start-up acquired by Microsoft in 2001. She moved on to become digital advertising design lead at Columbus Group, and then national creative director at TELUS Business Solutions, finally launching her own company in 2011.
Over the years she’s had the privilege of working with a wide range of clients including Microsoft, Samsung, Glaxo Smith Kline, TELUS, Vancouver Olympic bid committee, 2009 World Police & Fire Games, BC Lotteries, Architectural Institute of BC, Rocky Mountaineer, BC Hydro and Electronic Arts. She has been honoured to receive recognition for her creative talents from the Lotus Awards and Marketing Magazine.
Roanna has an honours BA (fine art major/ marketing minor) from the University of Guelph and a post-graduate certificate in computer graphics from Sheridan College, and has studied design for print at Emily Carr University of Art & Design. Dedicated to keeping current with the latest design developments and best practices, she actively builds her knowledge base through conferences, seminars and workshops supported by ongoing research, industry newsletters and blogs.
Her design philosophy is to listen actively, see differently, and create with integrity.